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The Conversion Architect

I optimize
systems
& people.

CRO Specialist at Invesp · TEDx Speaker · Event Host · Building in public.

Jana Shepl
CRO Specialist · Invesp◆ TEDx Speaker◆ Event Host◆ Builder in Public◆ Cairo, Egypt◆ CRO Specialist · Invesp◆ TEDx Speaker◆ Event Host◆ Builder in Public◆ Cairo, Egypt◆ CRO Specialist · Invesp◆ TEDx Speaker◆ Event Host◆ Builder in Public◆ Cairo, Egypt◆ CRO Specialist · Invesp◆ TEDx Speaker◆ Event Host◆ Builder in Public◆ Cairo, Egypt◆
“Treat yourself like a business — you have an early stage, a growth stage, a decline. Skip a phase and you skip the story that makes it worth telling.”
— Jana Shepl
What I Bring

The
Intersection

It's not any single skill — it's a different mindset. I hold analytical, data-driven, and creative thinking in one mind at the same time. That's rare, and it's the point.

Analytical
CRO
Marketing
Media Buying
Technical
AI
Comp. Science
Coding
Creative
Content
Speaking
Hosting
One
Mindset
Core Skills
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📊 Results

Testing
Programs

At FigPii · Apr 2025–Jul 2026
Fintech / Payments

Checkout & Navigation Testing

56%
tests win rate
6 Months
program length

Owned end-to-end A/B testing across checkout, navigation, and product pages — well above the ~20–30% industry benchmark for mature testing programs. Identified page-specific behavioral patterns and used that insight to scope future tests more precisely.

Quote-Based Sales

RFQ Flow Optimization

37.5%
statistically-rigorous win rate
76K+
visitors per test

Built and managed a testing program from launch across homepage, product listing, product detail, and RFQ flows — prioritizing reliable results over inflated win counts. Iterated a follow-up RFQ test from an initial loss to a 95%+ confidence win.

Jana speaking on the TEDx stage
🎤 Speaking

On the
Stage

TEDx iTech · CIC Entrepreneurs

"Beyond Motivation: Building Your Intentional Path."

A talk that maps the CRO process onto your own life: research the industry you want in, analyze what you find, name your problem and hypothesis, design how you want to show up, develop by living up to that design, QA by checking what's actually working, launch by showing up in rooms and communities, then run a post-test analysis on what you learned, who you met, and what's next.

Canadian International College (CIC) · Cairo
Jana close-up
Event
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💼 Featured Work

Projects &
Credentials

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LinkedIn

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Core Applied Skills
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📍 Career Journey

The
Path

Now
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👥 In The Room

With
Investors
& Leaders

RiseUp Summit logo
RiseUp Summit 2024

Startup Features & Matchmaking

Volunteered on the Startup Features team at RiseUp Summit 2024. Reviewed startups in the program and matched each one against attending investors and mentors — pairing what a startup needed at that stage with the investor thesis or mentor experience that actually fit, not just putting people in the same room.

Role
Startup Features
Network
Global Investors
RiseUp moment
In The Room
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🎬 Creating in Public

Content &
Reels

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🎓 Certifications

Learning
in Public

🌱 Where It All Started
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View →
✉️ Connect

Let's build
something.

CRO strategy, event collaboration, speaking & hosting opportunities.

Available for speaking engagements & event partnerships.

Message sent! Check your email client.
janashepl60@gmail.com
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